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Broadcom Taps PR Muscle Amid Cybersecurity Ambitions
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Broadcom Taps PR Muscle Amid Cybersecurity Ambitions

Broadcom lining up external support to strengthen its communication strategy

Jun 02, 2024
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Broadcom Taps PR Muscle Amid Cybersecurity Ambitions
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Broadcom, the semiconductor heavyweight, has reportedly engaged a familiar public relations firm it has previously worked with on numerous mergers and acquisitions. This move has sparked speculation that an announcement to acquire cloud security provider Zscaler may come sooner than the August date reported previously.

Jun 3 Update - the focus of Broadcom efforts on its IR strategy. “We are not concerned about business and media narrative,” an executive told us late Sunday, “ we just want to make sure the narrative doesn’t get out of hand with the investor community.” Given this focus, we believe there is some discomfort in the C-level discussions, and Broadcom thinks it may need to bring other investors to bear pressure on the current board.

An abstract concept of communication in a corporate setting, depicted as a large, transparent, floating bubble in the middle of an office space. Inside the bubble, various symbols of communication such as speech bubbles, digital icons, and waves are dynamically interacting. The office environment is modern and sleek, with minimalist furniture and high-tech gadgets visible. The overall atmosphere conveys a theme of innovation and connectivity, emphasizing the importance of effective communication in business.

Although Broadcom has not officially confirmed hiring the PR firm, sources close to the matter reveal that the company's leadership is unhappy with the recent media portrayals of their pursuit of Zscaler. A high-ranking executive, who chose to rem…

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